Waves of social mood fluctuate in accordance with the Wave Principle and determine prices in financial markets.
Moreover, these same waves regulate the tenor and character of social attitudes and actions.
The key point is that social mood is the cause. It is endogenous. Prices in financial markets and events in society are the effects. They are exogenous.
However, most people believe the opposite is true.
For example: Most people believe that recessions cause business people to be more cautious. However, Elliott Wave International posits that cautious business people cause recessions.
Or, consider the widespread notion that scandals make people outraged. In truth, outraged people seek out scandal. Consider that when mood is positive, fodder for scandal is often dismissed.
You can also flip around the notion that nuclear bomb testing makes people nervous and say that nervous people test nuclear bombs.
Here's another example: Many observers believe that a rising stock market makes investors increasingly optimistic. However, the evidence suggests that optimistic investors cause stock market prices to rise (and pessimistic investors cause market prices to fall).
Elliott Wave International's Asian-Pacific analyst, Mark Galasiewski, drove the point home further when he said this at the Chartered Market Technician Association's Asia-Pacific Summit in October:
If you were able to make that one counterintuitive leap that the same endogenous mass psychological swings that create patterns in the stock market also drive other headline social events, then you have already won half the battle in the market and you understand stock market movements better than 99% of industry professionals.
Social mood swings from extreme optimism to extreme pessimism and back again.
By the time that these social mood trends show up as major news or events (positive or negative), that's when the pendulum is set to start swinging in the other direction.
Recessions, scandals, nuclear testing and so on were mentioned as examples of what may occur during negative mood trends.
Let's add epidemics to that list. Yes, Elliott Wave International has observed a relationship between bear markets and infectious disease.
Using this knowledge, the April 3, 2020 Global Market Perspective, a monthly Elliott Wave International publication which covers 50+ worldwide financial markets, said:
Asian-Pacific and emerging market stocks began bull markets amid the SARS epidemic of 2003 and the Swine Flu epidemic of 2009. They should similarly embark on a bull market amid the Covid-19 pandemic of 2020.
Indeed, look at this MSCI Emerging Markets Index chart which Mark Galasiewski showed at that Asia-Pacific Summit previously mentioned: